Meet the Team

Erin she/her

Sport Psychologist, Owner & Founder

Dr. Ayala provides therapy, coaching, workshops, research, & online course development.

Want to find the way to her heart? She loves crocs, spreadsheets, learning lingo (& fashion) from Gen Z, and cycling ridiculously long distances.

Katie she/her

Online Business Manager

Based in Michigan, Katie is the genius behind tech, automated workflows, processes, and operations!

Katie loves spending time with her family, traveling, and creating custom spaces in Notion.

Matisha she/her

CMPC Mentee

Originally from Illinois, Dr. Williams recently completed her doctorate in psychology. She is working toward her Certified Mental Performance Consultant credentials under the mentorship of Dr. Ayala, with the goal of becoming a licensed sport psychologist.

Dr. Williams is available for virtual workshops and outreaches.

Hannah she/her

Research & Course Development

Currently a PhD student in sport psychology at West Virginia University, Hannah supports Skadi research & online course development.

Insider’s secret: she’ll start taking clients in Fall 2025 🙂 Loves all fluffy, cuddly animals, nerding out over research, and knitting things for her friends.

Lexi she/her

Project Specialist

Undergraduate student at UW-Eau Claire on the UWEC dance team with her heart set on a sport psychology career.

Lexi serves as the brains behind Skadi worksheets, handouts, APA style, literature reviews, and more! She loves Dr. Pepper, dancing, and creating epic Canva graphics.