Sports Psychologists for Athletes, Coaches & Parents in Minneapolis
Sport asks a lot of your head as well as your body. That's where we come in.
Skadi Sport Psychology is led by Dr. Erin Ayala, a licensed psychologist and Certified Mental Performance Consultant serving the Minneapolis area. We offer therapy and mental performance coaching for athletes, coaches, and sports parents, in person in New Hope, MN, or online. Coaching is available online, anywhere.
or reach us at +1 (612) 208-2347.
As Featured In:
How Skadi Sport Psychology Helps With the Mental Game
Competing well takes more than physical training, and you're not meant to sort out the mental pieces alone. The racing mind before the start gun. Motivation that disappears halfway through the season. An injury that pulls at your identity as much as your body. These are ordinary parts of athletic life, not character flaws. And you're not meant to sort them out alone.
We work with individuals and teams across Minnesota and beyond: gymnasts, cyclists, runners, ultimate frisbee players, figure skaters, and more. Youth athletes, college athletes, masters athletes, and pros all bring their own versions of the same questions. We work on the whole person. The performance takes care of itself from there.
Why Athletes Choose Skadi Sport Psychology
Dr. Erin Ayala holds a PhD in counseling psychology, is a licensed psychologist (LP), and is a Certified Mental Performance Consultant (CMPC) through the Association for Applied Sport Psychology. She's U.S. Center for SafeSport Trained and participates in PSYPACT. She founded Skadi in 2023 to build the kind of practice she wanted to see.
A team dually trained in mental health and sport psychology — therapy and performance work under one roof
Athlete-first care that treats you as a whole person, not just a performance
Both therapy and performance psychology under one roof
A team that shows up for the athletes from historically excluded communities in sport. Skadi invests in changing who belongs in sport and has directed over $10,000 of revenue to nonprofits
Dr. Ayala has authored more than 25 peer-reviewed publications and book chapters, including award-winning research on women and gender-diverse athletes
Each month, proceeds from individual sessions are donated to 501(c)(3) organizations
Trusted by athletes, collegiate teams, and referring providers (read what they say below)
How to Get Started
Book a free call. Reach out through the site for a no-cost intro conversation.
Share your goals. Tell us what's going on and what you want support with: performance, mental health, or both.
Get matched. We match you with a therapist or mental performance coach whose specialty, age range, and sport fit what you need.
Begin sessions. Start in Minneapolis, MN, or online, at a pace that fits your season.
ADHD Therapy for Athletes
Focus, routine, and executive function show up everywhere in sport: practice plans, film study, travel, school. We help athletes build systems that work with their brain, not against it. Read more in our guide on ADHD in athletes.
If you're wondering whether ADHD explains a lifetime of being called scattered, lazy, or "so much potential," we also offer comprehensive ADHD testing through Dr. Quincy Guinadi, who works with our team as a contractor. Her written reports meet NCAA requirements for Therapeutic Use Exemptions if stimulant medication becomes part of your treatment. We don't prescribe medication, but we can refer you to trusted colleagues who do.
Eating Disorder Therapy for Athletes
Sport culture has opinions about your body and your plate, and it's rarely shy about sharing them. Our eating disorder therapy takes fueling, training load, and performance seriously — without reducing you to a body. Food isn't earned. Bodies aren't projects.
When it helps, we coordinate with dietitians and physicians who specialize in eating disorders, and if you need a higher level of care, we help you get there. Many athletes keep working with us through treatment to stay connected to their athletic identity.
Anxiety Therapy for Athletes
Anxiety doesn't clock out when practice ends. It follows you into sleep, school, work, and relationships. We help you build tools for competitive life, so the worry doesn't outlast the season.
Sports Psychologist Services in Minneapolis, MN
Performance Anxiety
Performance anxiety often peaks in the minutes before competition, or mid-event when perfectionism takes over. We work on the mental skills athletes need to perform under pressure, including visualization and pre-competition routines, so pressure stops running the show.
Depression Therapy for Athletes
Low mood doesn't respect the competition calendar. We offer mental health therapy shaped around athletic identity, life transitions, and the structure of a season, including the quiet stretch after it ends.
Sports Injury Psychology
Injury is physical and mental at the same time. We support athletes through rehab, setbacks, fear of reinjury, and return to play, including access to our Mindful Comeback program.
Our services span individual care, ADHD assessments, biofeedback, teamwork, and coach support, so you can get help with the mental game and the life around it. See the full range of ways to work with our team and pick the format that fits your season.
Support for coaches, including burnout support and boundary setting
Team workshops and team dynamics work
Parent consultations and boundary setting for sports parents
Skadi Community, our online membership community
Sports Psychologist Near Me: In-Person in New Hope & Online
One in-person location in the Minneapolis area. Mental health therapy is available in Minnesota only, either in person or online for Minnesota clients. Virtual mental performance coaching is available globally.
Online Sessions
Every therapist on our team offers virtual sessions for youth, teens, and adults in Minnesota, over secure video. That helps when you're mid-season, traveling for meets, or living a drive away from the Twin Cities.
Virtual sessions run over secure video, which helps when you're mid-season, traveling for meets, or living a drive away from the Twin Cities. Format and pacing look the same as in person: real conversation, practical tools, no clinical distance. Here's what to expect from one-on-one sessions.
Mental Performance Coaching
Coaching is performance-focused and non-clinical: mental skills, confidence, focus, and routines that help athletes maintain a healthy relationship with sport. Coaching is available online, anywhere, from youth sports through professional sports. If you want therapy instead, that stays within Minnesota.
Meet the Team Behind Skadi Sport Psychology
We’re not just providers — we’re athletes, too. Every member of our team brings deep experience in both sport and psychology, offering guidance grounded in empathy, expertise, and lived experience.
Learn more on our team page, or read about Dr. Erin Ayala. Questions about scheduling, insurance, or billing go to our Client Care Coordinator.
As Featured In
Dr. Ayala has been quoted in or contributed to coverage of the mental side of sport, including:
IRONMAN, on building confidence in endurance sport
Bicycling, on getting through hard rides when you want to quit
Runner's World, on overcoming long-run anxiety
Star Tribune Varsity, on how Minnesota families can help teen athletes manage stress and anxiety
What our athletes say:
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